Bobcat Company is a prominent player in machinery, and MCD Partners was tasked with overhauling their social media. I worked with a team strategizing and designing monthly social plans across six platforms—Facebook, Instagram, YouTube, X, TikTok, and LinkedIn.
The tone and visuals had to be engaging, yet conversational and appropriate for an audience comprised of small business owners and machine operators.
Monthly planned social media content - Feed posts
Monthly planned social media content - Stories
Campaign concepting work, using AI-enhanced imagery to push the Bobcat brand in a new direction.
Creative Direction: Ron Wessels
Art Direction: Kim Duong
Copywriter: Taylor Wolf
Designer: Laurel McPherson