Work for Discover Financial, documenting a campaign for the Virtual Card Network feature with Google Pay.
Our work spanned multiple touchpoints: email, direct mail, paid media, native site marketing, and a bespoke landing page.
Email marketing journey — Initial, Reminder 1, Reminder 2
Paid Media campaign Version 1 — Champion
Paid Media campaign Version 2 — Challenger
Animation: Alec Francis
Animation: Alec Francis
Direct Mail tri-fold
Landing page design
Over the next year or so, quarterly emails were sent to cardmembers to maintain the campaign. This required subtle reworking of imagery and content based on previous findings.
Creative Direction: Simon Foreman
Copywriter: Kate Mather
Designer: Laurel McPherson