Discover Financial was a client I worked for extensively during my time at MCD Partners. This case study documents a type of project that I became very adept at tackling from a design perspective—in this case, a campaign for the Virtual Card Network feature with Google Pay.
This work spanned multiple touchpoints: email, paid media, direct mail, native site marketing, and bespoke landing pages.
PROGRAMS: Photoshop • InDesign • Figma
SKILLS: Art Direction • Digital Campaigns • Storyboarding • Web Design • Print Layout
Email marketing journey — Initial, Reminder 1, Reminder 2
Paid Media campaign Version 1 — Champion
Animation: Alec Francis
Paid Media campaign Version 2 — Challenger
Animation: Alec Francis
Direct Mail tri-fold
Landing page design
Over the next year or so, quarterly emails were sent to cardmembers to maintain the campaign. This required subtle reworking of imagery and content based on previous findings.
Creative Direction: Simon Foreman
Copywriter: Kate Mather
Designer: Laurel McPherson